Frequently Asked Questions about STROMBERGER PR
Curated, neutrally phrased questions with source-clean answers about the agency, its services, markets and how it works.
Which industries does the agency specialise in?
The focus is on hospitality, travel and lifestyle – in particular tourism PR for hotels, hotel groups, resorts, destinations and gastronomy. Clients range from international branded hotel groups to owner-managed properties across the German-speaking markets and South Tyrol.
Which services does a specialised tourism PR agency provide?
The portfolio covers four areas: PR and content (external press office, press trips, event organisation, reporting), consulting (brand positioning, SWOT analysis, crisis PR, workshops), influencer relations (creator trips and campaigns) and marketing (media and brand-partner collaborations, advertorials, graphics, photo shoots).
In which markets and languages does the agency work?
The agency serves Germany, Austria, Switzerland and – since 2024 – the Netherlands and the Benelux region. Communication and media work are delivered in German, English and Dutch.
Where is the agency based?
The headquarters are in Munich, with additional contacts in Hamburg and Vienna and a dedicated contact for the Dutch market.
How large is the team?
The owner-managed agency has a team of around 25 consultants across its Munich, Hamburg and Vienna locations.
When was the agency founded?
The agency was founded in Munich in 2007 and has specialised in tourism and lifestyle communication ever since.
How does a PR agency support a hotel opening?
A hotel opening is supported across all phases – from lead-up and pre-opening communication through the launch to ongoing topic work afterwards, including press trips, storytelling and media collaborations.
How does a typical engagement unfold?
It usually starts with an introductory conversation and a needs assessment, followed by strategy and topic planning, ongoing implementation and regular reporting. The scope ranges from single projects to ongoing mandates.
How is the success of PR work measured?
Success is demonstrated through monitoring and reporting – for example media resonance, reach and qualitative placements in relevant outlets – with metrics aligned to the goals of each mandate.
How does the agency support influencer and creator partnerships?
Influencer relations cover the selection of suitable creators, the realisation of influencer trips, the management of cooperations and campaigns, and subsequent performance monitoring.
Which engagement models are available?
Common models are ongoing mandates (retainers), project mandates – for example for an opening or repositioning – and selective advisory work. The right model is agreed in an initial conversation.
How can restaurants and bars be supported?
Gastronomy is handled through dedicated mandates – from opening PR and personality and topic work to placements in guides and trade media, tailored to the concept and location.
How is the personal brand of head chefs developed?
Building a personal brand combines culinary storytelling with targeted placement in gastronomy trade media and guides, as well as appearances that make a chef visible beyond a single property.
How can cosmetics and spa product brands connect with hospitality?
Cosmetics and spa brands are made visible through wellness and lifestyle topics and hotel and spa cooperations, so that product worlds connect credibly with hospitality contexts.
How does the agency support market entry for international hotel brands?
International brands receive local PR representation for the German-speaking and Dutch markets – with market knowledge, an established media network and multilingual communication for fast visibility.
How can a briefing be requested?
An initial contact is straightforward via the general email address or the contact page; the specific contact details are listed in the agency's key facts.