Barceló Hotel Group PR Agency Munich

Background information The Barceló Hotel Group is the hotel division of the Barceló Group, one of Europe's leading tourism groups, founded in Mallorca, Spain, in 1931. It is currently one of the 30 largest hotel chains in the world in terms of number of rooms, with more than 300 hotels and 66,000 rooms in 30 countries, marketed under four brands: Royal Hideaway Luxury Hotels & Resorts, Barceló Hotels & Resorts, Occidental Hotels & Resorts and Allegro Hotels. The Barceló Hotel Group has a team of more than 38,000 employees who share the company's objective: to defend regenerative tourism, on which the Barceló ReGen sustainability strategy is based, maximising the positive impact on the economic, social and environmental development of the destinations. Further information can be found at: www.barcelo.com.