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Barceló Hotel Group PR Agency Munich

Barceló Hotel Group, Spain
  • International hotel group based in Spain with over 90 years of experience
  • Second largest hotel group in Spain, in 31st place in the international ranking
  • Over 300 hotels in 30 countries
  • Brand strategy: Royal Hideaway Luxury Hotels & Resorts, Barceló Hotels & Resorts, Occidental Hotels & Resorts and Allegro Hotels
  • Royal Hideaway Luxury Hotels & Resort: Affordable luxury and destination hotels
  • Barceló Hotels & Resorts: Innovative holiday concepts such as the B-Likeat breakfast concept or the B-Locals
  • Occidental Hotels & Resorts: Very good value for money
  • Allegro Hotels: Budget lifestyle hotels
Background information The Barceló Hotel Group is the hotel division of the Barceló Group, one of Europe's leading tourism groups, founded in Mallorca, Spain, in 1931. It is currently one of the 30 largest hotel chains in the world in terms of number of rooms, with more than 300 hotels and 66,000 rooms in 30 countries, marketed under four brands: Royal Hideaway Luxury Hotels & Resorts, Barceló Hotels & Resorts, Occidental Hotels & Resorts and Allegro Hotels. The Barceló Hotel Group has a team of more than 38,000 employees who share the company's objective: to defend regenerative tourism, on which the Barceló ReGen sustainability strategy is based, maximising the positive impact on the economic, social and environmental development of the destinations. Further information can be found at: www.barcelo.com.
Victoria Kraft
Your contact person at STROMBERGER PR
Stephanie Reichardt-Scavuzzo
reichardt-scavuzzo@strombergerpr.de
T +49(0)89/189478-86

Barceló Hotel Group
José Rover Motta, 27 | 07006 Palma de Mallorca | Spain
T +34(0)971/771700 | F +34(0)971/771320
comunicacion@barcelo.com | www.barcelo.com