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Barceló Hotel Group PR Agency Munich

Barceló Hotel Group, Spain
  • International hotel group based in Spain with 90 years of experience
  • Second largest hotel group in Spain, 31st in the international ranking
  • More than 290 hotels in 30 countries
  • Brand strategy: Royal Hideaway Luxury Hotels & Resorts, Barceló Hotels & Resorts, Occidental Hotels & Resorts and Allegro Hotels
  • Royal Hideaway Luxury Hotels & Resort: affordable luxury and destination hotels
  • Barceló Hotels & Resorts: innovative holiday concepts such as the B-Likeat breakfast concept or the B-Locals
  • Occidental Hotels & Resorts: very good value for money
  • Allegro Hotels: budget lifestyle hotels
Background information Since its foundation as a family business by Simón Barceló in Felanitx on Mallorca, Spain, over 90 years ago, the Barceló Hotel Group has made a name for itself in the hotel industry worldwide and can boast over 280 hotels in 27 countries. This makes the hotel group the second largest in Spain and 31st in the international rankings. At the World Travel Awards 2022, the Barceló Hotel Group took first place in the Best Hotel in Spain category with the Santa Catalina, a Royal Hideaway Hotel. A differentiated brand strategy makes it possible to tap into new markets and precisely address different target groups. In addition to city hotels, the portfolio also includes adults-only hotels and resorts that specialise in families and their needs. The hotel group also relies on partnerships with Michelin-starred chefs such as the Padrón brothers to expand its gastronomic offering.
Sophia Schmidt
Your contact person at STROMBERGER PR
Sophia Schmidt
T +49(0)89/189478-71

Barceló Hotel Group
José Rover Motta, 27 | 07006 Palma de Mallorca | Spain
T +34(0)971/771700 | F +34(0)971/771320 |