Schnalstal & Alpin Arena Schnals PR Agency Munich

Background information Just beyond Naturns in the sun-drenched Vinschgau Valley, Val Senales reveals a seemingly untouched alpine landscape. At the entrance to the valley, at around 900 metres above sea level and surrounded by orchards and vineyards, stands Juval Castle – the summer residence of Reinhold Messner and home to one of his Messner Mountain Museums. Stretching over 25 kilometres, the valley rises steadily through alpine meadows and larch forests to Kurzras at 2,011 metres, the starting point for high-altitude experiences on the Schnalstal Glacier. Here, the Alpin Arena Senales – the brand of the Schnalstaler Gletscherbahnen AG – brings together lifts, winter sports and year-round mountain experiences.