Royal Hideaway Luxury Hotels & Resorts PR Agency Munich

Background information Since its foundation as a family business by Simón Barceló in Felanitx on Mallorca, Spain, over 90 years ago, the Barceló Hotel Group has made a name for itself in the hotel industry worldwide and can boast over 280 hotels in 27 countries. This makes the hotel group the second largest in Spain and 31st in the international rankings. At the World Travel Awards 2022, the Barceló Hotel Group took first place in the Best Hotel in Spain category with the Santa Catalina, a Royal Hideaway Hotel. A differentiated brand strategy makes it possible to tap into new markets and precisely address different target groups. In addition to city hotels, the portfolio also includes adults-only hotels and resorts that specialise in families and their needs. The hotel group also relies on partnerships with Michelin-starred chefs such as the Padrón brothers to expand its gastronomic offering. Further information can be found at: www.barcelo.com.